A new representation for spin 1/2 in the even 3D subalgebra of the spacetime algebra (STA) combines in a single geometric object the roles of the standard Pauli spin vector and spin state. It is a vector quantity comprising a gauge phase. In the one-particle case the representation (1) is Hermitian; (2) chiral; (3) reproduces all standard expectation values, including the total one-particle spin modulus ; (4) constrains a spinor basis representing opposite spins to preserve handiness (chirality); (5) the gauge phase allows to explicitly formalize irreversibility in spin measurement. In the two-particle case it (1) identifies entangled spin pairs as having opposite handiness and precise gauge phase relations; (2) doubles the dimensionality of the spin space due to variation of handiness; (3) the four maximally entangled states are naturally derived by pairing spins that are reflections (triplets) and inversions (singlet) of each-other. The cross-product terms in the expression for the squared total spin of two particles can be affected by experiment and they yield the standard expectation values after measurement. Here I directly define and transform spin in 3D orientation space, without invoking concepts like abstract Hilbert space and tensor product as in the standard formulation. The STA formalism allows working with whole geometric objects instead of only components, thereby helping keep a clear geometric picture of ‘on paper’ (controlled gauge phase) and ‘on lab’ (uncontrolled gauge phase) spin transformations.