2.1 Financial performance
The health and survival of a company hinge upon its financial performance. Financial performance reflects its effectiveness and efficiency in managing the resources required for operational, investment, and financing activities (Kurawa and Saidu, 2018). It is at the heart of the managerial function of an organization. Ilesanmi (2011) defines financial performance as the yield or results of activities carried out in relation to the objectives pursued. Its purpose is to strengthen the extent to which organizations achieve their goals.
In this sense, performance encompasses three areas of business results: financial performance, product market performance, and shareholder return. Several measures have been used to assess financial performance. The most common combine stock and accounting measures, such as Tobin's Q, return on equity (ROE) and return on assets (ROA) (Jyoti and Khanna, 2021). Therefore, performance could be measured objectively or subjectively. While objective measures are typically based on financial data, subjective measures rest on management assessments.
Accounting measures such as sales, earnings per share, and growth rate can effectively evaluate business performance. Most studies use accounting data to measure financial performance. The primary accounting measures of performance are return on assets (ROA), which is an indicator of a company's profitability relative to its total assets. Return on equity (ROE) is the net income returned as a percentage of shareholders. The measurement of asset profitability by ROA has been cited in various studies (Jyoti and Khanna, 2021). Thus, this ratio measures the company's profitability as perceived by the owners and in accordance with its financial structure. Given the above, we study the relationship between tax factors, financial performance, and other factors. Financial performance per se will be measured by the return on assets (ROA).
2.2 Corporate income tax
In their study, Sebastien and Costel (2018) examined the effects of corporate income tax on two main drivers of growth: profitability and business investment in European OECD member countries from 1996 to 2004. The results suggest that high corporate taxes reduce investment opportunities because investors tend to be dissuaded from paying high taxes. This means that increasing corporate income tax has adverse effects of on financial performance and the investment climate in a general sense.
Similarly, Kayode and Folajinmi (2020) studied corporate tax and found a correlation between corporate income tax and firm profitability. This study focused on the impact of a company’s tax obligations on different variables, such as gross margin, cost of sales, and expenses. The conclusion was that corporate income tax harmed the firm’s financial performance but had a positive relationship with firm size and age. Other authors have found a negative relationship between corporate taxation and financial performance (Nwaorgu et al., 2020). Based on these findings, we can put forward the following hypothesis:
H1
There is a negative and significant association between corporate income tax and financial performance.
2.3 Tax incentives granted by the State
Ugwu et al., (2020) define a tax incentive as a deduction, exclusion, or exemption from tax liability offered to investors to encourage them to invest in privileged sectors of the economy for a certain period. According to Fletcher (2002), tax incentives are any tax provisions granted to a qualified investment project that demonstrates a favorable deviation from the general requirements applicable to investment projects.
Empirical studies have reported different views on tax incentives as a catalyst for economic development. One school of thought (Gregova et al., 2021) holds that many developing and transition countries worldwide provide investment incentives. Likewise, Kilika (2018) argues that tax incentives constitute a cost to the government and can drain government revenue if they are not well-targeted. This is because the government would have deprived itself of the revenue that the tax would have generated.
In Tunisia, Investment Law No. 2016-71 of September 30, 2016, aims to promote investment, create jobs, form new businesses, consolidate regional and agricultural development, support exports, and otherwise increase production and wealth according to the priorities of the national economy. Similarly, Law No. 2017-8 of February 14, 2017, on revamping tax advantages, aims to reduce taxes and duties (personal income tax, corporate tax, customs duties, value taxes added taxes, registration fees, etc.). This law grants various advantages under the exploitation and reinvestment of the initial capital or its increase to support and attract investors to invest in different activity sectors and Tunisia's other regions.
H2
The tax incentives granted by the State to companies have a positive and significant impact on their financial performance.
2.4 Firm size
The relationship between firm size and financial performance has received considerable attention in the literature. Goh et al., (2020) argue that larger companies can achieve higher performance. They are more likely to exploit economies of scale and enjoy greater bargaining power over their customers and suppliers. In addition, large companies have less difficulty accessing credit for investment, employ qualified human capital, and can achieve greater strategic diversification. On the other hand, small firms exhibit specific characteristics that may counterbalance the handicaps accruing from their small size. They suffer less from bureaucracy and red tape and are characterized by more flexible, non-hierarchical structures, which may be the appropriate organizational forms to change business environments. Along the same lines, Kijkasiwat and Phuensane (2020) state that the assets of large companies are considered less risky than those of small companies. Oyelade (2019) states that companies of different sizes run various occupational risks. Larger companies run lower risks than smaller ones, as they can quickly enter the capital market and obtain additional financing.
2.5 Liquidity
Saha (2021) examined how liquidity influences corporate financial performance in 6 OECD countries. Their paper aimed to analyze how firm size affected return on assets. Since there is a general agreement that companies have a limited return on assets, they emphasize internal investments. Companies operating in a variety of countries were examined, regardless of size. Multiple regression analysis was used to test the relationship between variables. The results show that company size and liquidity have positive effects on and highly significant relationships with internal investments.
Liquidity is one of the most important goals of working capital management. It is measured by the current assets ratio to gauge the company's ability to pay its current liabilities. Research by Sundas and Butt (2021) reveals a positive correlation between liquidity and firm value and that this correlation is weaker in developing country markets. Similarly, Waitherero et al., (2021) analyze the relationship between liquidity, solvency, and performance, which play a vital role in the return on assets of the chemical sector in Pakistan. The analysis is carried out on the data of 10 chemical companies from 2000 to 2009. The conclusions drawn are that the liquidity ratio positively affects the ROA. However, it has a negative impact on solvency. In a recent study, Pham and Nguyen (2020) found a strong correlation between liquidity and performance. The study further found that liquidity is a conduit for better performance.
2.6 Leverage
Jamal (2020) has shown that leverage negatively correlates with firm performance. Financial experts such as Mamaro and Legolto (2020) state that the higher the debt of a company, the more the company has the potential to suffer financial losses leading even to bankruptcy. Aziz and Abbas (2019) attribute the high cost of borrowing to relationships between capital structure and firm performance. Companies with high leverage are significantly less profitable than companies with a higher level of equity in the debt structure. Along the same lines, Pham and Nguyen (2020) found that the overall cost of capital is reduced, and firm value increases as the debt ratio in a firm's capital structure increases.
Other authors (Gregova et al., 2021; Sunardi et al., 2020) predict the effects of debt on firms and conclude that a moderate level of debt improves growth, but high levels can lead to a decline in business growth. Thus, there is a relationship between debt levels and financial performance. Jamal (2020) examined the optimal level of capital structure that allowed a firm to increase its performance. The study indicates that there was a relationship between the company's debt ratio and performance as measured by return on assets and return on equity.
2.7 Firm age
Rossi (2016) examined the impact of size and age on firm performance in microfinance institutions. The results indicate that firm size and age affect microfinance performance in terms of efficiency, sustainability, profitability, and revenue-generating capacity. The link between age and firm performance has been widely examined in the financial literature and other disciplines.
Rahman and Yilun (2021) investigated the relationship between firm size, age and profitability in the Chinese stock market using data from all public companies in the Chinese stock market from 2008 to 2018. The results show a positive relationship between firm size and profitability. On the other hand, the age of the company has a negative effect on profitability. Similarly, Nawaz and Iqbel (2020) show that young firms earn higher profits than older firms.
2.8 Growth
According to Kim (2022), business growth remains an elusive problem. There has been little progress in identifying the main drivers of firm growth, and recent empirical models have low predictive power (Van Witteloostuijn and Kolkman, 2019). Similarly, Dugguh and Isaac (2018) analyzed the effect of taxation on corporate profitability. Investment, taxation, liquidity, and business growth were the main variables.
Diaye and Oueghlissi (2022) used the "GROWTH" variable, which measures variation in the company's turnover, to show that the level of accruals positively controls a company’s evolution. In this study, we present the impact of the variation of turnover on company performance.
2.9 Independence of board members
The independence of board members is one of the control mechanisms that emerged after the economic crisis of the 1930s. Independent directors essentially play two roles on a board. First, they hold an advisory role in which they share their expertise with the board of directors (Livnat et al., 2019). Second, they mitigate agency costs by overseeing business management. The agency's perspective is that steering aims to align the objectives of the CEO with those of the shareholders.
Many studies have empirically tested the impact of board member independence on financial performance and firm value in the Swedish market. The general trend is that board independence affects firm value and performance (Moursli, 2019). Similarly, Khan and Abdul Subhan (2019) studied the relationship between board independence and operational performance in American companies and came to the same conclusion.
Jaidi et al., (2022) found that, together with other variables, board independence has a positive synergistic effect on a firm’s financial performance. They argue that board independence is essential for the growth of its performance. Similarly, Tuling and Ramdani (2018) argue that independent members are crucial in monitoring board effectiveness since large shareholders may have more power than minority shareholders. Likewise, Bouaine and Hrichi (2022) affirm the positive role of board independence in protecting shareholders. They report that the proportion of independent directors within the board influences companies’ financial performance.