Having established that myths and misconceptions are widespread among undergraduate students who have just taken an introductory psychology course, our team has begun to address the question of why some of these misconceptions persist and to explore ways in which psychology instructors can attempt to combat them.
As a first step, we contacted the faculty whose students completed our survey and asked them to indicate on a scale of 1 (did not or only briefly mentioned) to 10 (discussed in detail) the 40 survey items. Sixteen of 17 instructors responded to our survey. As expected, there was a great deal of variability in the amount of time instructors spent debunking misconceptions, and there was a moderate, significant negative correlation between the amount of time that instructors reported spending on discussing a misconception and the likelihood of that misconception being held by our respondents (r(38) = -.363, p = .021). This finding is consistent with other studies whose results suggest that instructors’ deliberate debunking efforts can reduce their students’ willingness to endorse myths, at least in the short-run (e.g., Kowalski & Taylor, 2009; 2017).
In the section below, we provide two examples of how this kind of refutational instruction could be or has been used to address two common misconceptions.
Curricular Strategies - Restructuring Introductory Psychology
Bernstein (2017) has suggested that the format and content of introductory psychology courses should be modified to target and disabuse students of commonly held myths and misconceptions. One method for doing this with respect to myths about the recovery of repressed memories, is described in detail on the Association for Psychological Science’s website at https://www.psychologicalscience.org/uncategorized/myth-traumatic-memories-are-often-repressed-and-later-recovered.html
The approach involves first having students decide whether they believe the claim that memories of traumatic experiences can be pushed into an unconscious portion of the mind, but may later be recovered. Then, over the next two class periods students consider a series of questions and search for evidence that supports and does not support the claim:
● What evidence supports the claim and how strong is that evidence? (For Day 2)
● Is there evidence that does not support the claim and how strong is the opposing evidence? (For Day 3)
● Do we need additional evidence before drawing conclusions about the claim, and if so, how could we collect it?
● What conclusions are most reasonable given the evidence available so far?
Through class discussion and critical thinking, students are helped to understand that the balance of the evidence does not support the claim.
A Case Study: Learning Styles
As noted above, one of the most frequently endorsed myths in our survey was the one related to learning styles. Consistent with the literature (Pashler et al., 2008), 87% of our sample endorsed the myth that students learn best when they are taught in ways that match their personal learning styles. Given the prevalence of this myth, and the consequences that it has for both students and faculty, one of the authors (ELC) recently devoted significant effort to debunk this myth in her cognitive psychology course. In a similar vein to the model above, she had students consider the notion of learning styles from many perspectives. Here is her description of this debunking effort:
In the Spring of 2022, I taught a 150-student section of cognitive psychology at a large, public Midwestern university. One of my learning objectives for that course is to reinforce what cognitive psychologists have to say about learning to help students improve their study strategies and ultimately performance in their courses. Given the results of our survey of introductory students, during this particular semester I decided to make a more concerted effort to debunk the learning style myth. Before I introduced them to any material about learning styles, the students were tasked with completing a short paper in which they described their understanding of this concept. I then introduced the students to the six strategies outlined on the Learning Scientists’ webpage found at https://www.learningscientists.org/. I assigned the students to read several articles about the myth of learning styles (e.g., Willingham, Hughes & Dobolyi, 2015). I also provided them with some short videos about the myth of learning styles, such as that of Veritasium found at https://www.youtube.com/watch?v=rhgwIhB58PA. After the students completed the readings and watched the videos, I asked them to think about the extent to which the concepts of learning styles could be positive (e.g., inclusive) and negative (e.g., an excuse for poor performance). I also asked them to describe the kinds of evidence that would be needed to support, and to undermine, the idea of learning styles. In addition, I asked them to articulate why the learning style concept was a reasonable topic to be discussing in a course on memory and cognition. I spent time in class reviewing all this material, in particular focusing on the type of evidence that would be required to support the notion of learning styles and the evidence that would support actually changing instruction to match learning styles. Later in the course when we discussed memory, I connected concepts like “levels of processing” back to the learning strategies we had discussed, such as elaboration. Thus, students were exposed to a lot of information on this topic and were encouraged to think about it from various perspectives.
At the end of the course, I asked students to complete our Quiz about People for extra credit. In contrast to the nearly 90% of introductory level students who endorsed the learning style myth on our original quiz, only about a third of the 113 cognitive psychology students did so. I found this encouraging, but it must be said that some of my students indicated that although they did not endorse the myth on the quiz, they still reported believed in learning styles! This suggests that even given ample opportunity to think critically through such a pervasive myth, a change in beliefs is not guaranteed.
The approach taken in this case study is similar to that suggested by Bernstein (2017) and it is worth noting that efforts to debunk a single myth took significant effort and time both inside and outside of the classroom. Both the students and I were engaged with a lot of material on this topic. It would be unreasonable to think that any course could address many myths in this level of detail. As mentioned above, however, it is certainly worth the effort to debunk some of the most potentially harmful myths about behavior and mental processes.
It is also worth noting that while the myth of learning styles involves complex ideas and has direct personal significance to students, some myths, such as that psychiatric hospital admissions and crimes increase during a full moon are more simple, factual pieces of information that would presumably not require the involved debunking efforts that I took to combat the myth of learning styles.
Of course, endorsing myths is not always harmful or socially significant. For example, even if people believe in the “tongue map”, the idea that different parts of the tongue are responsible for processing different tastes, they are unlikely to make critical life decisions based on that misunderstanding. And, indeed, some myths represent a simplification of something more complicated. That is, some myths contain a grain of truth and students may actually be primarily responding based on these kernels of truth (Redifer & Jackola, 2022). For example, while the tongue map is not strictly speaking correct, different parts of the tongue are more sensitive to certain tastes. Likewise, whereas there is no credible evidence for subliminal perception in advertising, it is true that priming works even when people are unaware of the information that primed their response (Marcel, 1983). In fact, holding such a misconception is understandable given that textbooks sometimes provide incorrect information and our own anecdotal evidence (that we will discuss below) supports prior literature that shows even psychology faculty sometimes endorse psychological myths. Perhaps the fact that psychology faculty are susceptible to some misconceptions about psychological topics should not be too surprising as most of us are trained in a relatively narrow area of research, but in North America, at least, are asked to teach introductory psychology, which covers a wide range of topics relatively far afield from our areas of training. Many of the misconceptions that remain after taking psychology courses are of the mundane and relatively harmless sort, but not all of them fall into this category.
Why Do People Hold So Many Misconceptions?
It is reasonable to think that some of these misconceptions are held because people are not evaluating critically what they are told. The development of critical thinking skills is a common theme in introductory psychology courses in North America (e.g., Bernstein, 2020), so one would assume that introductory students should be able to evaluate the validity of arguments and lead them to be more resistant to misconceptions, especially misconceptions about human behavior and mental processes. Yet, as described above, we found that after taking an introductory course, students were still endorsing numerous myths and misconceptions. It is possible (even likely) that some of the myths in our survey were not mentioned by either the students' instructor or textbook. It is also possible that some of the myths were endorsed by some faculty. In fact, several members of our research team have indicated that they would not score perfectly on the quiz. Moreover, when we recently distributed our survey to a small but diverse sample of colleagues who teach introductory psychology, we found that they endorsed an average of 20% of them. These colleagues indicated that perceived ambiguity of item wording and the use of double negatives had made it difficult to parse some items. Students may have suffered similar comprehension issues. Further, some myths are comforting (e.g., believing one can cram effectively for an exam may justify procrastination) and/or reinforced by anecdotal evidence or misinformation. For example, if students believe or have been taught that they are “visual learners” and they do well on a test after studying diagrams and pictures, their belief in learning styles may become increasingly entrenched. Mere exposure may also contribute to the endorsement of myths. Indeed, the very mention of learning styles (even if it is debunked) may reinforce a false belief. Though not incontrovertible, there is evidence in the literature for this sort of “backfire” effect (Lewandowski et al., 2012). Moreover, given that people often make source attribution errors, they may not remember that the information they “know” comes from questionable sources, such as social media (Redifer & Jackola, 2022). A final and most concerning reason for endorsing myths and misconceptions is the fact that thinking critically about evidence takes effort, and many students (and some of their instructors) are reluctant to engage in that effort.