Ethical approval and Informed consent
We confirm that all methods were carried out in accordance with relevant guidelines and regulations. All experimental protocols were approved by National Social Science Foundation of China, Research on the International Cognitive Mechanism and Communication Strategy of Chinese Cultural Brand Image (NO.18BKS165).
We confirm that all experimental protocols were approved by a named institutional and/or licensing committee, National Social Science Foundation of China, Research on the International Cognitive Mechanism and Communication Strategy of Chinese Cultural Brand Image (NO.18BKS165).
We confirm that informed consent was obtained from all subjects and/or their legal guardian(s).
This paper belongs to a psychological research and is funded by the National Social Science Foundation of China, Research on the International Cognitive Mechanism and Communication Strategy of Chinese Cultural Brand Image (NO.18BKS165) of Shanghai Institute of Technology. When writing the project application, we explicitly proposed to use the questionnaire survey method to collect data in the part of research methods, which was finally approved by the National Social Science Fund Committee. On the other hand, in the process of collecting the questionnaire online through third-party channels, we will first pass the preliminary examination of the third-party software, and only when they confirm that the content is secure can we be eligible to distribute it. Therefore, our research has been approved by the corresponding institutions.
The purpose of this study is to collect data through online questionnaire survey.
Before answering the questionnaire, we presented a statement to the participants. if the subjects agreed to the declaration, click "confirm" in order to make a follow-up choice.
Since we are relatively simple psychological behavior experiments and will not involve ethical issues or subjects' safety, the content of the statement is relatively simple, and we do not want people to guess our real experimental intentions. therefore, the statement does not include the purpose of the research, the research process and so on. The specific statement is as follows:
Study the informed consent form:
The questionnaire is an academic questionnaire. The data of this questionnaire will only be used for academic research and will never be released to the public. Please feel at ease to answer. There is no standard answer to the choice of the questionnaire, and there is no distinction between right and wrong, good or bad, so just answer truthfully. It only takes you 3-5 minutes to fill out this questionnaire. I hope to complete this survey through your enthusiastic help. Thank you for your participation and cooperation!
1. Privacy issues (privacy protection during the experiment and publication of papers).
If you decide to participate in this study, the personal data of your participation in the experiment and the experiment will be kept strictly confidential and will not be disclosed to a third party except with your permission. Therefore, in order to ensure the authenticity of the experiment, please be sure to provide your true data.
2. Free exit.
In the course of the experiment, if you have any discomfort or do not want to continue, you can choose to exit the web page and exit the experiment at any time. Your data will not be included in the research results, and your rights and interests will not be affected.
If you have read the above carefully and volunteered to participate in this experiment, please click the agree button below to enter the formal experiment.
Consent for publication
Not Applicable
Data availability
This article belongs to the original text, the data used in the article is collected through our own questionnaire survey, the questionnaire survey process has been recognized. This belongs to our first-hand data and is available. The datasets generated and analysed during the current study are not publicly available due we have made it clear to the respondents that the data will not be made public during the survey but are available from the corresponding author on reasonable request.
Method
All the methods were performed in accordance with relevant guidelines and regulations.
Competing interests
This article is funded by the National Social Science Foundation of China, Research on the International Cognitive Mechanism and Communication Strategy of Chinese Cultural Brand Image (NO.18BKS165), which is applied by the mentor. And the article was completed by myself and my mentor, and there is no conflict of interest.
Foundation
This research is supported by National Social Science Foundation of China, Research on the International Cognitive Mechanism and Communication Strategy of Chinese Cultural Brand Image (NO.18BKS165).
Authors' contributions
Yi Zhang, responsible for determining the topic of the article, reviewing and approving the article; Wenxia Tao, responsible for article writing, data collection and analysis.
Acknowledgment:
We thank everyone who contributed to this article, for example, classmates who revised the details of the article, Tianqi Zhang, Hang Zhou.
This research is supported by the National Social Science Foundation of China, “Research on the International Cognitive Mechanism and Communication Strategy of Chinese Cultural Brand Image” (NO.18BKS165).