Ahmed & et al (2019) reviewed the literature on the impact of social networking sites on academic performance among college students. The study found mixed results, with some studies indicating a negative impact and others indicating no impact or a positive impact. This study highlighted the need for further research to identify the specific ways in which social networking sites affect academic performance and the underlying mechanisms involved.
Al-rahmi et al (2018) reviewed the literature on the impact of social media on learning behavior among college students. The study found that social media use can positively influence learning outcomes through increased engagement, collaboration, and information sharing. This study identified the need to explore the impact of social media on different aspects of student learning, including motivation, engagement, and achievement.
Anwar & et al (2018) conducted a case study on the impact of social networking site usage on college students in Dhaka City. The study found that social networking sites have a significant impact on college students' social interactions, academic performance, and time management. This study highlighted the need for further research to explore the relationship between social networking site usage and psychological well-being among college students.
Bazarova & et al (2014) investigated the motivations behind self-disclosure on social networking sites and how these motivations relate to different types of self-disclosure. The study found that the functional approach to self-disclosure can be extended to social networking sites and that different motivations are associated with different types of self-disclosure. This study is required to explore the role of self-disclosure on social networking sites in shaping interpersonal relationships among college students.
Błachnio et al (2016) investigated the relationship between Facebook use, envy, and depression among college students. The study found that Facebook use was positively correlated with envy, which in turn was positively correlated with depression.
This study highlighted the need for further research to explore the relationship between social media use and mental health outcomes among college students.
Cho & et al (2017) This study investigated the impact of social networking site intensity and extraversion on college students' mental health. The study found that social networking site intensity had a negative impact on mental health, while extraversion moderated the relationship between social networking site intensity and mental health.
Cotton & et al (2019) investigated the relationship between internet use and depression among older adults. The study found that more frequent internet use was associated with lower levels of depression, although this relationship was moderated by age and health status.
Ellison & et al (2011) examined the relationship between Facebook use and social capital among college students. The study found that Facebook use was positively associated with measures of bridging and bonding social capital, although the relationship between Facebook use and social capital was complex and varied depending on factors such as frequency of use and type of social capital.
Gao & et al (2018) used a mixed-methods approach to investigate the relationship between Facebook use and academic performance among college students from different ethnic backgrounds. The study found that Facebook use had a negative impact on academic performance, although this relationship was mediated by factors such as time management and self-regulation.
Hamza & et al (2020) reviewed the literature on social media addiction among youth and its impact on academic performance. The study found that social media addiction was negatively related to academic performance, with factors such as time management and distraction playing a mediating role. This study highlighted the need for further research to explore the impact of social media addiction on different aspects of college students' lives, including mental health, social relationships, and overall well-being.
Hargittai & et al (2013) examined the predictors and consequences of differentiated practices on social networking sites among college students. The study found that factors such as gender, race, and socio-economic status were significant predictors of differentiated practices, which in turn were associated with different outcomes such as social capital and online privacy.
Huang & et al (2018) examined the effects of social media use on emotional expression among college students, focusing on social comparison theory. The study found that social media use was positively associated with emotional expression, although this relationship was moderated by factors such as frequency of use and type of platform.
Kirschner & et al (2010) examined the relationship between Facebook use and academic performance among college students. The study found that Facebook use was negatively associated with academic performance, with factors such as time management and distraction playing a mediating role.
Konok & et al (2018) investigated the relationship between attitudes towards social networking sites and academic performance among college students. The study found that positive attitudes towards social networking sites were associated with higher levels of academic performance, while negative attitudes were associated with lower levels of academic performance. This study highlighted the need for further research to explore the relationship between attitudes towards social networking sites and different outcomes among college students, including academic performance, mental health, and social relationships.
Lampe & et al (2014) examined the differences between social searching and social browsing on Facebook among college students. The study found that social searching was associated with higher levels of social capital and more diverse networks, while social browsing was associated with more frequent use of the platform. There is requirement to explore the relationship between different types of social networking site use and outcomes such as social capital, social support, and well-being among college students.
Lee & et al (2017) investigated the impact of social networking sites on college students' consumption patterns. The study found that social networking sites were associated with increased engagement in online shopping and a preference for online sources of information.
Lin & et al (2016) investigated the effects of social media use on college students' academic performance, social relationships, and mental health. The study found that social media use was associated with both positive and negative effects, depending on the type and frequency of use.
Ma, X., & Wang, H. (2018) examined the factors that influence college students' intention to continue using social media, using a modified expectation confirmation model. The study found that factors such as perceived usefulness, enjoyment, and social influence were significant predictors of social media continuance intention.
Uysal & et al (2019) examined the predictors of social media addiction among college students, focusing on the role of gender, academic performance, and self-esteem. The study found that female students, those with lower academic performance, and those with lower self-esteem were more likely to experience social media addiction.
The literature review focused on the impact of social networking sites on college students, covering studies published in the last five years. The studies provided insights into various aspects of social media use, including its impact on academic performance, mental health, social relationships, consumer behavior, and addiction. The studies highlighted both positive and negative effects of social media use and identify various factors that influence social media use and its consequences among college students, including individual differences, social context, and other contextual factors. The research gaps identified in the studies call for further research to explore the complex relationship between social media use and college students' outcomes. Overall, the literature review highlights the need for a nuanced understanding of social media use among college students to develop effective interventions and policies to support their well-being.
Research Objectives
- To have an insight about the students usage, Purpose and Social media behaviour.
- To study about the impact of social media on students’ Academic Performance.
- To study about the average time spent by the students on social media.
Hypothesis
H1- There is a significant relationship between college students' usage, Purpose and Social media behaviour.
H2- There is a significant between the frequency of social media use among college students and their academic performance.
H3- There is a significant relationship between the frequency of social media use among college students and their time management skills.