Given its high population density and degree of urbanization, the eastern United States (US) is a region vulnerable to the impacts from hailstorms. Small changes in hail activity may indicate large impacts on the potential hail risks faced by the region. While contrasting hailstorm-favorable environmental changes between the northeastern and southeastern US have been documented, the meridional shift of hail activity in the eastern US has not been directly revealed based on observed hailstorm records. Here, using the official hailstorm database, we find a significant northward migration of hail activity (+0.33°N/decade) in the eastern US since 2000, which is mainly contributed by the increasing proportion of large hailstorm events (hail size 0.75–2.0 inch) hitting the northeastin July and August (+0.93°N/decade). The spatially inhomogeneous climatic mean state changes over the past two decades contribute a leading role: the intensified Bermuda High and the weakened upper-level jet stream over the central US tended to moisten (dry) the atmosphere over the northeastern (southeastern) US by enhancing the low-level poleward moisture transport. This not only provides more moisture for hailstorm formation in the northeast but also destabilizes (stabilizes) the atmosphere in the northeast (southeast) under an overall increase in dry instability over the eastern US. These factors together lead to a northward shift of large hailstorms toward the northeastern US, where hailstorms were relatively seldom reported. Incorporating this shift in knowledge may improve contingency and risk management strategies of both the public and private sectors in future climate change.