Bangladesh's Ready-Made Garment (RMG) industry, constituting a significant portion of the nation's economic backbone, faces multifaceted challenges that impact its organisational performance and sustainability. The symbiotic relationship between Leadership Behaviour (LB) and various aspects of Firm Performance (FP) is pivotal within this dynamic context (Yukl, 2021). Despite its transformative impact, the RMG sector grapples with leadership shortcomings, hindering women's participation in managerial roles and impeding gender-diverse decision-making (Ali, 2020; Hossain, 2021; Alam, 2023; Jaman, 2023). Ethical labour management, an integral global business practice, faces a disconnect within the RMG sector, necessitating a leadership approach prioritising fair treatment of workers and adherence to ethical standards (Billah and Manik, 2017; Akhter, Rutherford, and Chu, 2019; Dey and Basak, 2020). Furthermore, the industry contends with challenges arising from external macro-environmental factors and internal labour-related issues, demanding effective leadership to ensure sustainable growth and maintain a competitive edge (Ahmed, Raihan, and Islam, 2013; Rahman, Habibullah, and Masum, 2020).
In addition to these challenges, the RMG industry confronts leadership gaps related to the adoption of technology, particularly in the aftermath of the Rana Plaza disaster, highlighting the urgency for leadership advocating technological progress and ethical principles (Kabir et al., 2022; Yeasmin Chowdhury and Keya, 2022). The sector, contributing a substantial 84% (BGMEA, 2022) of Bangladesh's exports, necessitates a strategic leadership approach beyond cost leadership, addressing challenges associated with competitive advantage (Huynh and Hua, 2021).
While previous research provides insights into leadership dynamics in the RMG industry, there is a need for a more profound understanding of the intricate relationship between leadership behaviours, strategic focus, and organisational success/FP, especially during challenging stages marked by labour disputes and technology integrations (Ashik-Uz-Zaman and Abdul Mannan Khan, 2020; Nazrul, 2023; Rahman, 2020).
Therefore, the research problem revolves around the pressing need for effective leadership within Bangladesh's RMG industry to navigate these challenges and foster sustainable growth, ethical practices, and competitive advantage.
Existing studies in LB and FP have largely been conducted in Western and developed markets. The unique socio-cultural, economic, and industrial peculiarities of Bangladesh's RMG sector necessitate a tailored investigation into LB and their interplay with a CA, EI, and FS (Islam, 2019; C J Eichenauer, Ryan and Alanis, 2022). Previous studies have predominantly focused on the direct impacts of leadership behaviours on firm outcomes. However, the mechanisms through which leadership behaviours translate to FP, particularly the role of competitive advantage, need more research. Moreover, while some studies touch upon the influence of external factors like EI and FS, a comprehensive understanding of how these factors moderate the mediated relationship still needs to be discovered.
The synthesis of the existing body of literature has unveiled several overarching themes about the correlation between LB and FP (Muthimi and Kilika, 2020). Present research predominantly employs a quantitative approach, spanning diverse countries and industries (Albert, 2023). Furthermore, various leadership methodologies have been investigated to enhance organisational performance, with transformational leadership being the prevalent approach (Bich and Thai, 2019). The intermediaries frequently observed between leadership and financial performance encompass organisational innovation, organisational learning, and organisational culture (Azeem, 2020). Moreover, prior studies have underscored various moderating factors influencing leadership's impact on FP, such as support for innovation, competitive intensity, firm size, trust in leaders, and commitment to justice.
Literature shows that LB is mainly two types, Task-oriented (TOB) and Relation-oriented behaviours (ROB) since the era of Michigan Studies (1960) and supported by transformational Leadership (Abdel Dayem and Aldulaimi, 2020; Huynh and Hua, 2021). Yukl and Behrendet added a dimension called Change-oriented Behaviour (COB) (Yukl, 2008, 2012, 2020; 2021; Behrendt, Matz and Göritz, 2021). Bratnicka, 2023 and Katarzyna Piwowar-Sulej, and Qaisar Iqbal (2023) found that Competitive Advantage (CA) works as a mediator between the relationship of LB, TOB, ROB, COB, and FP. Also, it was found that Emotional Intelligence (EI) and Firm Strategy (FS) moderate these relationships (Nazrul, 2023).
The study aims to fill existing knowledge gaps and provide valuable insights for researchers and business leaders grappling with leadership issues in the unique context of the RMG industry. To achieve the aim, the research seeks to answer the main research question (RQ): Does LB correlate with RMG FP?
RQs
• RQ 1. Is there any direct relationship between LB and FP?
1) Is there any direct correlation between LB and FP within the RMG industry in Bangladesh?
2) Is there any direct correlation between TOB and FP within the RMG industry in Bangladesh?
3) Is there any direct correlation between leadership ROB and FP within the RMG industry in Bangladesh?
4) Is there any direct correlation between COB and FP within the RMG industry in Bangladesh?
• RQ 2. Is there any mediating effect of CA in the relationship between LB and FP?
5) Is there any correlation between CA and FP in the context of the RMG industry?
6) Is there any mediating effect of CA on the correlation between TOB and the context of the RMG industry?
7) Is there any mediating effect of the correlation between ROB and FP in the RMG industry?
8) Is there any mediating effect of CA on the correlation between COB and FP in the RMG industry?
• RQ 3. Is there any moderating effect of EI on the LB and CA relationship?
10) Is there any moderation effect of EI on the connection between LB and CA within the RMG sector?
11) Is there any moderation effect of EI on the connection between TOB and CA within the RMG sector?
12) Does EI have any moderation effect on the connection between ROB and CA within the RMG sector?
13) Is there any moderation effect of EI on the connection between COB and CA within the RMG sector?
• RQ 4. Is there any moderating effect of FS on the LB and CA relationship?
14) Is there any moderation effect of FS on the correlation between LB and CA in the RMG business?
15) Is there any moderation effect of FS on the correlation between TOB and CA in the RMG business?
16) Is there any moderation effect of FS on the correlation between ROB and CA in the RMG business?
17) Is there any moderation effect of FS on the correlation between COB and CA in the RMG business?
Conceptual Framework
In the conceptual framework, EI and FS represent fundamental elements denoting CA. As a moderator, FS underscores the pivotal role of leaders aligning with FS and using LB, including TOB, ROB, and COB, accordingly impacting the firm's competitive advantage. The framework recognises that the alignment and support of leadership, leaders’ strategy catalysed by EI, and the overarching FS serve as a crucial determinant, moderating the relationship between leadership practices and the organisation's ability to gain a competitive edge. By introducing EI and FS as moderators, the study emphasises the integral connection between leadership strategies and the organisation's strategic direction, shedding light on the nuanced interplay between leaders and followers that significantly influences the firm's overall performance and success.
Hypotheses
To answer the above research questions, and based on the conceptual model, the study formulated related hypotheses as follows:
H1 There is a positive relationship between Leadership Behaviour and FP in the RMG industry in Bangladesh.
H2 There is a positive relationship between TOB and FP.
H3 There is a positive relationship between ROB and FP in the RMG industry in Bangladesh.
H4 There is a positive relationship between COB and the FP in the RMG industry in Bangladesh.
H5 There is a positive relationship between LB and CA in the RMG industry in Bangladesh.
H6 There is a positive relationship between TOB and CA.
H7 There is a positive relationship between ROB and CA in Bangladesh's RMG industry.
H8 There is a positive relationship between COB and CA in Bangladesh's RMG industry.
H9 There is a positive relationship between CA and FP in Bangladesh's RMG industry.
H10 EI moderates the relationship between LB and CA.
H11 EI moderates the relationship between TOB and CA.
H12 EI moderates the relationship between ROBs and CA.
H13 EI moderates the relationship between COBs and CA.
H14 FS moderates the relationship between LB and CA.
H15 FS moderates the relationship between TOB and FP.
H16 FS moderates the relationship between ROB and FP.
H17 FS moderates the relationship between COB and FP.