Not only is breast cancer a malignant tumor accompanied with an extraordinarily high incidence rate, but also is a public health problem related to women's life quality as well. In recent years, breast cancer has ranked top on the incidence rates of cancers and has accounted for 11.7% of the total newly diagnosed cancer cases (1). Meanwhile, because of limited medical resources and opportunities, it has been proved that rural women were more likely to develop breast cancer than urban women(2). It appears that breast cancer has been a major public health problem globally, especially among the rural women. As the economy develops and people's way of life changes, the prevalence of breast cancer in China has increased dramatically over the past three decades (3), research shows that the incidence of breast cancer among Chinese rural women was 79 per 100,000 in 2015 (2) (4). Early screening, especially organized screening program is crucial for treatment and prognosis an can not only reduce the incidence and mortality of breast cancer, but also improve women's follow-up and quality control(5). Despite the launch of NCCSPRA, a free National Breast Cancer Screening Program in Rural Areas starting from 2009 in China for rural women aged between 35–64, women’s intention of taking part in breast cancer screening is unsatisfying, the age-standardized analysis indicated that 3-year breast cancer screening rates in 2015 among females in China aged 40–69 years old were 21.4%(6), much lower than developed countries such as United Kingdom (75.9%) (6)and United States (72.4%)(7). According to Weinberger et al(8), barriers to breast cancer screening include expensive cost and fear of pain. Other factors include uneven distribution of economic and clinical resources(9). Therefore, there’s an urgent need to adopt appropriate measures to mitigate negative effects of breast cancer and improve rural women’s health in China.
Primary care physicians serving as frontline workers of hierarchical diagnosis and treatment influence rural women's awareness of engaging in the screening program(10, 11). Research have already demonstrated that primary healthcare workers exert impact on women’s participation of cancer screening(12) (13), another study (16) suggested that the quality of physician communication skills is an important predictor that patient will undergo a screening mammography. These studies suggested that research on physicians’ involvement be a possible angle to improve breast cancer screening services(BCSs). However, most previous research have focused on the women’s angle of breast cancer. For example, there are some studies(14) (15) explored women’s intention of engage of BCSs. Worldwide, few studies have explored primary care physicians’ intention of providing BCSs using theories related to health behaviour. Therefore, it’s important to investigate the predictors of primary care physicians’ intention to provide BCSs for rural women.
To understand the physicians’ breast cancer screening behavior, our research is based on Ajzen’s theory of planned behavior (TPB)(16). The TPB is ideally suited to help explore predictors of physicians’ BCSs intention through this study. The strength of the TPB is that it’s a widely accepted cognitive theory which provide a framework to understand individuals’ action and is proved to be useful in predicting the intention of primary care physicians to engage in specific medical behavior. For instance, Alradini et al. (17) found out that primary physicians from Saudi Arabia are lack of awareness of anti-biotic resistant using TPB, and Liu et al.(18), during their study of prescriptions of primary physicians in China, corroborated the efficacy of TPB. Therefore, this study applied the TPB model to explain primary care physicians’ intention to engage in BCSs. Our study objectives are listed as follows: (a) to investigate factors which affect primary healthcare physicians’ intention to engage rural women in breast cancer screening programs; (b) to provide practicable suggestions for future policies.
The current study established the model of primary physicians’ provision of breast cancer screening for rural women in China on the basis of TPB. TPB is extensively used in predicting and explaining an individual’s behavior under certain circumstances and is proved to be effective while anticipating the intention of clinicians (19), pharmacists (20) and nurses (21) to offer medical services. According to TPB, individual’s intention is determined by attitude toward the behavior (A), subjective norm (SN) and perceived behavior control (PBC). Moreover, SN can affect attitude and PBC, thus indirectly affected individual’s intention (Fig. 1).
Attitude refers to an individual's stable assessment and stance on a particular behavior. Attitude can be influenced by strength and belief (b) and evaluation (e), and can be quantized by their multiplication(16, 22). The equation is as follows: \(AB\propto \sum {b}_{i}{e}_{i}\)(i means the measurement project). Similarly, subjective norms refers to the belief that a people will approve and support a particular behavior, which can be determined by normative belief (n) and motivation to comply (m). The equation is as follows: SN\(\propto \sum {n}_{i}{m}_{i}\). Moreover, PBC refers to the extent to which one measures the difficulty of conducting a specific behavior, which is determined by two distinct factor: control beliefs (c) and perceived power (p), and the equation is as follows:\(\text{P}\text{B}\text{C}\propto \sum {c}_{i}{p}_{i}\)
In our study, A refers to primary physicians’ evaluation of providing BCSs. According to TPB, A is an important factor which influences an individual’s behavior. Physicians’ intention of providing breast cancer screening will be inspired if they have a sense of achievement or the realization of their personal value, or they approve the importance of breast cancer screening themselves. Allenbaugh et al. (23) indicated that nurses' and residents’ attitude towards their interaction can significantly improve the quality of nursing. Thus, we make the following hypothesis:
Hypothesis 1
Attitude is positively correlated with primary physicians’ intention to provide BCSs.
In our study, SN refers to the extent to which people closely related to primary physicians support their work. SN not only exerts direct effects on intention, but also influences behavior intention through attitude and perceptual behavior control indirectly. For instance, attitude of leaders in hospitals, nurses and other colleagues might influence primary physicians' attitude towards BCSs, and may reduce their difficulties while conducting BCSs, and further stimulate their motivation. Therefore, we make the following hypothese:
Hypothesis 2
SN influences primary physicians' intention positively and directly.
Hypothesis 3
The more SN primary physicians’ sense, the more positive their attitude becomes.
Hypothesis 4
SN significantly affects the perceptual behavior control of primary physicians during their attempt to provide BCSs.
In our study, PBC refers to the complexity to which primary physicians provide breast cancer screening(e.g, whether there are sufficient facilities, whether physicians' skills are mastered). In general, the more resources physicians have, the more confident they are with BCSs, the stronger their PBC is. According to TPB, PBC is significantly connected with an individual's intention. Other research has figured out that TPB is a predictor of physicians' intention to provide medical services (24). As a result, we make the following hypothesis:
Hypothesis 5
PBC influences primary physicians' intention of providing breast cancer screening directly and positively
It has been confirmed that the predictive utility of TPB can be improved by adding other variables(25, 26). Meanwhile, Past behavior (PB) and knowledge (KN) had been added to the TPB model in health-related studies, which supported the inclusion of PB and knowledge as a variable to improve the predictive power of the TPB (27–29). For primary physicians, knowledge can affect their intention through PBC. For instance, the more knowledge they have, the more they are aware of the benefits of PBC, thus are more willing to providing this service. Knowledge can also reduce their sense of complexity of breast cancer screening(e.g. they are more skillful if they conduct breast cancer screening frequently). Moreover, people around them may be affected as well, since they learn more about this medical behavior, and consequently offer more support to primary physicians. As a result, we make the following hypotheses:
Hypothesis 6
knowledge of breast cancer screening influences primary physicians’ attitude toward breast cancer screening directly and positively.
Hypothesis 7
knowledge of breast cancer screening influences primary physicians’ SN of providing breast cancer screening directly and positively.
Hypothesis 8
primary physicians’ behavior to provide breast cancer screening in the past influences their SN.
Hypothesis 9
primary physicians’ behavior to provide breast cancer screening in the past influences their PBC.
Hypothesis 10
primary physicians’ behavior to provide breast cancer screening in the past influences their knowledge of BCSs.