Based on our literature review and the bibliometric analysis, we identified that transitioning to more sustainable procurement practices is a crucial pillar for decarbonizing the industry. By interviewing key buyers in the industry and construction sectors, focusing on raw material procurement, packaging, and CAPEX procurement, we sought to understand how these theoretical concepts are put into practice within large enterprises and what challenges are inherent in this transformation. These interviews allowed us to grasp the real dynamics surrounding sustainable procurement initiatives and how they are shaped by the economic, organizational, and human realities of businesses.
4.1. Enhanced buyer maturity regarding sustainable procurement
The majority of large companies in the construction industry we consulted have established clear roadmaps with milestones aiming for carbon neutrality by 2050. This demonstrates an awareness of the importance of sustainable procurement in transitioning to a decarbonized industry. Indeed, all interviewees communicated the objectives set by their companies, either through well-defined main axes or through action plans with milestones set for 2030 and 2050. It is noteworthy that these objectives trickle down to the procurement function, signifying that sustainable procurement is fully integrated into the evolution of this function within companies.
Procurement professionals now have specific objectives related to sustainable procurement, such as the requirement to have suppliers sign charters and the assessment of suppliers based on CSR criteria. Others mention the necessity for their suppliers to have an Ecovadis certification, which emerges as the reference organization for sustainable procurement and CSR risk mapping. However, they emphasize that it is not always the motivation of top management that drives them to act on projects to reduce CO2 emissions or pursue more sustainable procurement practices, but rather a personal awareness of their responsibility towards the environment and society, in line with their personal values.
Several buyers emphasize the decisive role of the procurement function in achieving their company's low-carbon objectives, as it is a transversal function and they are often the driving force behind CSR issues. They collaborate with their suppliers to capture innovation and explore new developments but also liaise with R&D for technical support. However, buyers generally note a certain immaturity among their suppliers and technical teams, more or less pronounced depending on the industry sectors. Many sectors are still under development, and the interviewed buyers agree that we are still at the very beginning.
Buyers can rely on the development of specific services such as sustainable development services or sustainable procurement services. These internal structures facilitate collaboration and the implementation of sustainable practices within the procurement department. It is notably observed that buyers genuinely need support to quantify scope 3 emissions (CO2 emissions from their suppliers) as it is a complex issue requiring specific technical skills. It appears that raw material buyers work more with this service than CAPEX buyers, for example. It is also noted that collaboration between the two departments of the company can be greatly facilitated by the proximity of colleagues and the ease of exchange it implies. It is also noted that in large groups, significant efforts are made in sustainable procurement to better communicate with procurement and thus disseminate information.
Buyers benefit from training to enhance their skills in sustainable procurement and now have tools to evaluate the CSR performance of their suppliers. Databases, dashboards, and external evaluations such as Ecovadis are made available to assist them in their purchasing process, particularly when selecting suppliers during tenders. No tools were mentioned to allow them to intervene earlier in the sourcing phase. Some buyers mentioned avenues for reflection such as the development of monitoring tools on sustainable procurement issues, developments, and innovations or common platforms where they would have all the preliminary information available to consult other suppliers who would be of interest in terms of CO2 emission reduction.
However, the level of maturity in sustainable procurement still varies considerably from one country to another, from one sector to another, and especially from one purchasing category to another. Large companies tend to focus primarily on raw materials or products with a strong environmental impact, while smaller or peripheral aspects are often less worked on. There is a great disparity in terms of subjects, and once again, different levels of maturity from one company to another are felt.
4.2. Integration of non-economic criteria in buyers' decision-making processes
The analysis of our interviews demonstrates a growing integration of non-economic criteria into procurement processes. For instance, the packaging buyer specifically mentions the importance of CSR certification when selecting suppliers. This indicates that beyond direct costs, buyers also assess the supplier's commitment to corporate social responsibility. This trend is also evident in examples provided by the CAPEX buyer, who, despite encountering challenges, has integrated CO2 emissions reduction into their tenders, even converting energy values into euros to better understand the environmental impact of their choices. Raw material buyers stand out for their willingness to establish concrete action plans, highlighting a positive evolution in the maturity of construction companies regarding sustainable procurement.
Buyers indicate a shift beyond cost objectives to incorporate environmental, social, and governance criteria into their procurement strategies, reflecting a deeper transformation of their roles and responsibilities within the company. These perspectives show that deeper engagement with suppliers, better product knowledge, and a long-term sustainability vision can facilitate the integration of non-economic criteria into procurement. However, this requires a mindset shift and commitment in terms of resources and time.
During meetings with suppliers, buyers may address various subjects to integrate these non-economic criteria into their procurement processes, ranging from market outlooks to future French or European regulatory frameworks, and common goals for emissions reduction. Buyers can also develop methodologies for innovation and set clear objectives and expectations for each party. In a spirit of collaboration and partnership, buyers may propose that suppliers offer new products, prototypes, and samples, embark on exclusive projects, all while ensuring confidentiality and protecting innovations.
Regarding quantitative criteria, Life Cycle Assessment (LCA) is increasingly integrated into non-economic criteria for supplier selection by buyers. LCA evaluates the environmental impacts of a product or service throughout its lifecycle, providing a comprehensive view of its carbon footprint. The role of the buyer is twofold: to query suppliers about their CO2 reduction strategies and collect necessary data to evaluate the carbon footprint of purchased products or services, often requiring support from LCA experts within the company.
The Total Cost of Ownership (TCO) is another financial indicator used by buyers to assess all costs related to the purchase and use of a product or service over its lifecycle. Integration of these criteria significantly broadens the spectrum of analysis for buyers, who must consider elements such as equipment energy efficiency, material durability, or environmental impact of production processes. The application of TCO promotes sustainable procurement by highlighting not only economic benefits but also environmental benefits of different options. This approach encourages decisions aligned with the company's sustainability goals, promoting long-term value creation.
The trade-off between economic and environmental gains lies at the heart of the procurement strategy, encouraging buyers to prioritize sustainable options, even if they entail higher initial costs, as they reduce long-term costs and minimize environmental impact. In summary, a TCO-focused approach encourages buyers to prioritize long-term vision and addresses the dilemma faced by most buyers: choosing greener or cheaper options?
4.3. Circular economy, wasterials, and recycling
The concept of wasterials, referring to waste transformed into raw materials, is gaining prominence as a crucial element in the transition toward carbon neutrality. Adopting circular economy practices, including effective recycling systems and reusing waste as raw materials, not only reduces waste production but also limits the need for extracting new resources, which is often energy-intensive and emits CO2. Buyers play a pivotal role in exploring the potential of wasterials, especially as they represent a critical aspect for large companies aiming for carbon neutrality. This approach aligns with a circular economy framework favoring the use of existing resources over extracting new ones, offering both ecological and economic benefits. Anticipating increased demand for wasterials in the coming years, companies should secure these supply chains through strategic partnerships, investment in recycling technologies, or collaboration with other firms to mutualize needs and offerings. Securing wasterial supply chains can enhance companies' resilience to market fluctuations and geopolitical tensions, contributing to stabilized procurement costs and potentially providing competitive advantages.
However, challenges persist, notably the lack of technical knowledge regarding wasterials. Integrating these new raw materials into existing industrial processes poses significant challenges due to their variable characteristics and limited practical applications. Despite these hurdles, the potential of wasterials remains undeniable, requiring support for research, development, knowledge sharing, and tailored training programs to overcome technical barriers. As France increasingly embraces a circular economy, integrating wasterials into industrial processes is poised to become a valuable skill in the future.
Creating synergies across different business segments within a company can significantly contribute to developing internal recycling chains, enhancing carbon emission reduction and operational efficiency. Companies operating in diverse sectors can establish closed material loops internally, utilizing waste from one sector as raw materials for another. This not only reduces waste disposal costs and the need for new raw materials but also diminishes carbon emissions associated with extracting new resources and waste production. Close cooperation among different segments is vital for the success of internal recycling, with buyers facilitating communication, identifying opportunities, assessing feasibility, and implementing necessary changes.
Moreover, the crucial role of buyers in promoting the circular economy within construction companies is highlighted. Buyers shape supplier selection criteria, directing procurement practices toward environmentally friendly products and services. They can drive the establishment of recycling chains by choosing suppliers with recycling practices and encouraging others to follow suit. By demanding recycling standards from suppliers and favoring those using recycled materials, buyers stimulate the adoption of recycled materials throughout the value chain. Additionally, buyers act as advocates for the circular economy within their companies, influencing decisions at the intersection of environmental and economic goals. Adequate support from companies, including training and tools for environmental performance evaluation, is essential for buyers to fulfill this role effectively. Recognizing the value of these efforts and integrating them into performance evaluation criteria or objectives further enhances their impact.
4.4. Transformation of the procurement function
The procurement function is undergoing significant transformation, gradually embracing new objectives and paradigms related to corporate social and environmental responsibility. Buyers are evolving from mere price negotiators to key players in the company's strategy, driving projects aimed at promoting sustainable practices and achieving carbon neutrality. In this context, the buyer's role can evolve into that of a project manager, leading initiatives to reduce CO2 emissions, both on industrial sites and externally, managing supplier relationships, and developing innovative products or services. Collaboration with suppliers becomes crucial to stimulate innovation and support their transition towards more environmentally friendly practices, especially in sectors that have not fully integrated the decarbonization concept. Through robust partnerships, buyers can help mature these sectors while ensuring the economic and environmental performance of their companies.
Moreover, the procurement function plays an increasingly important role in internal and external communication. It aims to demonstrate the value it brings not only in terms of costs but also in terms of sustainability, innovation, and risk management. By highlighting the successes and benefits of sustainable procurement, the procurement function can positively influence top management's strategic decisions, thus guiding the company toward a decarbonized industry. This shift in perception and role of the procurement function is essential for fostering the transition to a circular economy and a decarbonized industry.