This qualitative research explores the intricate dynamics of trust within supplier relationships and its consequential impacts on supply chain performance. In today's globalized and interconnected business landscape, supply chains play a pivotal role in driving organizational success and competitive advantage. Central to the smooth operation of supply chains is the establishment and maintenance of trust-based relationships between buyers and suppliers. Drawing on in-depth interviews and thematic analysis, this study investigates the multifaceted nature of trust within supplier relationships, delving into the factors, mechanisms, challenges, and consequences of trust in real-world business interactions.
The findings reveal that trust in supplier relationships is influenced by various factors, including past performance, communication, transparency, and interpersonal relationships. Building and maintaining trust require ongoing efforts from both buyers and suppliers, including performance monitoring, proactive communication, and investment in personal relationships. However, trust is also vulnerable to challenges and threats such as opportunistic behavior, breaches of trust, cultural differences, and external factors.
Moreover, the study demonstrates the significant impacts of trust on supply chain performance. Trust is associated with improved operational efficiency, cost management, collaboration, and innovation within supply chains. Conversely, trust deficits can lead to delays, disruptions, and increased costs, undermining the stability and sustainability of supplier relationships.
In conclusion, this research contributes to both theoretical knowledge and practical insights in the field of supply chain management. By deepening our understanding of the dynamics of trust in supplier relationships, this study provides valuable guidance for practitioners seeking to build trust-based relationships and enhance supply chain performance in an increasingly complex and uncertain business environment.