Article types
As shown in the PRISMA diagram in Figure 1, our searches identified a total of 318 articles, 117 of which were duplicates. A total of 201 articles were screened at title/abstract screening, with 194 articles moving to full text screening. At full text screening, 162 studies were excluded, with 70 of these being excluded because lifestyle drift was only a passing reference or minor focus of the document.
A total of 32 studies were included in the final review. Most articles were authored by a first author citing an affiliation located in Australia (10), followed by the United Kingdom (9), Canada and England each at (4), the Netherlands (2), Scotland (1) and Spain (1)[1].
As shown in Figure 2, there was an increasing number of articles included in our review with later year of publication, likely indicating a spreading awareness and interest in the concept of lifestyle drift. Indeed, in 2021, there were twice as many articles that were included in our review as from any previous year.
Table 2 presents articles, year of publication, discipline of first author, geography, and recommendations from articles on how to address lifestyle drift.
Major themes
The overall purpose of the scoping review was to develop a better understanding of how lifestyle drift is defined in the literature, the mechanisms of influence that lead to lifestyle drift and ways to address them. Our main themes are focused on: the ways that lifestyle drift is defined, proposed causes and proposed mitigation strategies.
Insight regarding the definition
One of the most common definitions cited in the literature comes from Popay, Whitehead and Hunter (30), “‘lifestyle drift’—the tendency for policy to start off recognizing the need for action on upstream social determinants of health inequalities only to drift downstream to focus largely on individual lifestyle factors. Coupled with this is a move away from action to address the social gradient towards activities targeted at the most disadvantaged.” (p. 148). In order to capture a better understanding of how lifestyle drift is defined in the literature, we analyzed the specific terminology and concepts that are being included in the definitions provided within the studies. Twenty-four of the 32 articles we reviewed included a specific definition of lifestyle drift. Nearly all definitions contained some description of a drift toward either health behaviours or lifestyle factors (n=24) and an acknowledgement of the need to focus on structural or social determinants of health (n=19). Many also included the term upstream (n=16), some mention of targeting individuals (n=10) and policy on the social determinants of health (n=8). Figure 3 displays the relative frequency of the language used.
Table 2. Article characteristics and summary of recommendations from articles to address lifestyle drift.
Article
|
Year
|
Discipline (of first author)
|
Country (of article focus or first author)
|
Summary of Recommendations
|
Baum, 2011 (10)
|
2011
|
Health, Society and Equity
|
Australia
|
Apply lessons learned from successful case examples and analyze previous work on SDoH (Social Determinants of Health)
|
Baum et al., 2019 (11)
|
2019
|
Health, Society and Equity
|
Australia
|
Create legislative mandate focused on HiAP; partner with citizen groups; evaluate health in all policy efforts through partnership with academics (also capture barriers and facilitators)
|
Baum et al, 2018 (12)
|
2018
|
Health, Society and Equity
|
Australia
|
Form relationships with policy makers; build policy-related evidence; monitor fidelity to SDoH, policy silences and successful case examples
|
Berg et al, 2021 (13)
|
2011
|
Public health
|
Netherlands
|
Balance individual and collective responsibility for health; give voice to disadvantaged populations
|
Bournival et al, 2022 (14)
|
2022
|
Medicine
|
Canada
|
Target SDoH that create vulnerabilities to support disaster response; shift focus from preparedness to prevention; resist quick-fix and siloed strategies
|
Brookes, 2021 (15)
|
2021
|
Linguistics
|
United Kingdom
|
Balance public health discourses to highlight lifestyle factors along with social determinants
|
Capper et al., 2023 (16)
|
2023
|
Public Health
|
England
|
Shift policy focus to SDoH; collaborate with individuals experiencing health inequalities; employ proportional universalism; transfer power and resources with responsibility to reduce health inequalities
|
Carey et al, 2017 (17)
|
2017
|
Public Administration
Public Health
|
Australia
|
Reframe obesity as population issue through highlighting systematic differences; frame the problem of obesity as influenced by environment so that government will accept responsibility; frame as human rights issue to protect children; frame integration of universalism and targeting
|
Collins et al., 2015 (18)
|
2015
|
Media, Culture and Society
|
Scotland
|
Bridge the gap between evidence on macro-level processes and policy development and implementation
|
Dawson et al., 2021 (19)
|
2021
|
Psychology
|
Australia
|
Apply strengths-based interventions that go beyond an individual level
|
Godziewski, 2021 (20)
|
2021
|
Sociology and Policy
|
Europe
|
Adopt a wellbeing economy
|
Green et al, 2022 (21)
|
2022
|
Disability and Health
|
Australia
|
Develop policy solutions for populations with disability that consider micro, meso and macro level factors; apply theory and research evidence to inform policy advocacy; actions to address SDoH should be ‘broken down’ so that components can be addressed within individual government departments but ensure that they are also coordinated; consult with individuals with lived experience of disability; engage policy entrepreneurs; policy advocates strengthen awareness of policy processes and structures
|
Hunter et al, 2009 (22)
|
2009
|
Health Policy and Management
|
England
|
Increase local ownership and highlight inter-relationships among SDoH; create boundaries to the operations of the market; increase social supports that will enhance social cohesion and cooperation; support redistribution through taxes, wherein wealthy receive benefits of a more cohesive society; prioritize social development in policy; apply transformational leadership approaches; co-creation of knowledge and co-production of solutions; frame issues from policy, rather than practice; encourage risk-taking and ability to be comfortable with uncertainty; harness champions; visualize whole systems and apply complex systems thinking and quality improvement; Attend to social gradient rather than priority populations
|
Hunter et al, 2010 (23)
|
2010
|
Health Policy and Management
|
United Kingdom
|
New kinds of partnership, e.g. “whole area” approaches; increase investment in the early years and ensure progressive distribution across social gradient; use skills building to reduce the gradient; create quality employment opportunities for all; progressive taxation and related policies; create healthy communities; invest in all government departments to reduce the social gradient; flexible leadership; community empowerment; support “shift in culture” and practice change through an organic approach
|
Johnson & Woodall, 2022 (24)
|
2022
|
Health
|
United Kingdom
|
Apply place-based strategies
|
Kirkland & Raphael, 2018 (25)
|
2018
|
Health Policy and Management
|
Canada
|
Raise awareness about the need for a focus on SDoH
|
McGowan et al., 2021 (26)
|
2021
|
Population Health Sciences
|
United Kingdom
|
Reduce the social gradient through proportionate universalism; apply universal interventions that require less agency to achieve health benefits; apply more economic interventions to reinforce physical activity
|
MacKay, 2021 (27)
|
2021
|
Health Ethics
|
Australia
|
Address maternal needs through policy change; policy to support healthy childhood nutrition
|
Perello, 2020 (28)
|
2020
|
No affiliation
|
Spain
|
Pursue structural reform and collective action; limit the free market and redistribute wealth
|
Phillips et al., 2016 (29)
|
2016
|
Health, Society, and Equity
|
Australia
|
Broaden strategies to other government departments outside of health
|
Popay et al., 2009 (30)
|
2010
|
Sociology and Public Health
|
England
|
More flexible leadership and partnership approaches focused on place-based strategies; resist short-termism; build social movement; raise awareness; community empowerment
|
Powell et al., 2017 (31)
|
2017
|
Public Health
|
United Kingdom
|
Move away from short-termism and less restricted monitoring approaches
|
Rich et al., 2019 (32)
|
2019
|
Health
|
England
|
Harness digital innovation to support health policy and collective response; have policymakers engage with the contexts that influence access and engagement with health-related technologies
|
Raphael et al., 2019 (33)
|
2019
|
Health Policy and Management
|
Canada
|
Raise awareness of commercial determinants of health and evidence regarding social determinants if health; community empowerment
|
Roesler et al., 2021 (34)
|
2021
|
Health, Society, Equity
|
Australia
|
Need for federal and state leadership to support local strategies; need for a coordinating structure to monitor and inform regional activities
|
Schrecker, 2013 (35)
|
2013
|
Epidemiology and Community Medicine
|
Canada
|
Need for a focus on macro-level strategies; raise awareness with health promoters and revise strategic focus
|
Shakespeare et al., 2021 (36)
|
2021
|
Health, Society, Equity
|
Australia
|
Apply an Indigenous relational perspective to inform policy development
|
Van Baar et al., 2022 (37)
|
2022
|
Mental Health and Addiction
|
Netherlands
|
No recommendations as lifestyle drift was not prevalent
|
Watson et al, 2021 (38)
|
2021
|
Health and Society
|
United Kingdom
|
Recognize inequities in autonomy for food choices and complexity in decision-making regarding nutrition; there should be more accountability required of food industry
|
Watt & Sheiham, 2012 (39)
|
2012
|
Epidemiology and Public Health
|
United Kingdom
|
Distribute health services relative to need; apply culturally-informed approaches; coordinate national local-level policy; focus policy on supporting oral health, with special consideration for the early years; intersectoral partnership; community empowerment
|
Williams & Gibson, 2018 (40)
|
2018
|
Health
|
United Kingdom
|
Include qualitative research that accounts for social context; apply social intervention to increase equitable access; follow Behavioural Justice agenda; more interdisciplinary research on physical activity behaviour
|
Williams & Fullagar, 2019 (41)
|
2019
|
Health
|
United Kingdom
|
Recommend a more in-depth analysis of past social and political influences on service provision to identify opportunities for improvement
|
It is interesting to note that although most concepts and issues are overlapping across definitions, there are two criteria that are included in only a small subset of definitions, yet, as we will discuss below, there are many instances of these processes described within the literature more broadly 1) Drift to targeted programming for priority populations (22,30) and 2) Drift to treating illness (12,29). We re-visit the phenomenon of drifting to treating illness again within the below section on the biomedical model, but provide further elaboration on drift to targeted programming here.
Within our included studies, there was a small sub-group that described a process whereby lifestyle drift is perpetuated by initiatives that apply strategies that are targeted to a small subgroup of the population. These are often priority populations or individuals at higher risk with respect to a certain health outcome (17,21,30). Baum and Fisher (42) describe this issue in further detail
Contemporary behavioural-health promotion strategies fall into two broad types; those applied across a large population (universal), and those implemented in a local area or in an identified at-risk group (targeted)… Small-scale targeted strategies such as intensive behaviour-change interventions with high-risk individuals have produced some limited positive results (for example, Laatikainen et al. 2007). These trials require significant resources and may produce benefits for a small group, usually those with other aspects of their life are going well. However, this form of evidence is not helpful in terms of changing risk factors across a whole population because even a large change in such a small proportion of the population will not have any significant effect on overall population health (Chapman 1985, Rose 1992), and the intensive intervention methods required are not feasible on a large scale. (p. 215)
A shift to targeted programming appears to be a well-documented occurrence across prevention initiatives, despite its relative absence from conceptual definitions of lifestyle drift.
Proposed causes
Recognizing that the factors that contribute to lifestyle drift are complex and perpetrate influence at the system-level, many of the factors are overlapping. Yet, highlighting and defining them can support researchers, practitioners and policy-makers to better recognize how they exert their influence and hopefully also support them in recognizing them within their own work.
There were two main themes identified that were most commonly noted across publications: neoliberalism (16) and the biomedical model (15). Neoliberalism represents
“the doctrine that markets are the normal, natural and preferable way of organizing most forms of human interaction; that any departure from markets and the allocation of resources they generate requires justification to a high standard of proof; and that the primary function of the state is to ensure the functioning of markets, even when this requires intrusive or coercive measures” (35).
The biomedical model represents a scientific paradigm that explains illness as a physical dysfunction that manifests at a lower-level of the organism (43). This perspective aligns with Cartesian dualism and reductionist approaches (43,44) that apply linear and causal logic and convergent solutions that are not well-suited to complex social systems (45-47). The biomedical model has remained dominant over other paradigms within health systems (19,21,29,36,37) in spite of substantial levels of ill health in the population broadly and persisting and profound health inequities (45). Although these two factors are intertwined in their contribution to lifestyle drift and frequently appear in combination within government and institutional approaches (33,34), they are often defined separately in the literature and reflect largely distinct mechanisms of influence.
We further subdivided the neoliberalism theme into four sub-themes that described phenomena that were all influenced by neoliberal ideology and closely inter-related yet maintained distinguishable characteristics. The first subtheme is addresses the belief that individuals will change behaviour based on knowledge, placing responsibility on the individual. The subsequent three are economic drivers, commercial determinants of health and political processes. The biomedical model theme contains one subtheme: preference to focus on healthcare or clinical interventions.
Neoliberalism
Researchers identified neoliberal ideology (along with related concepts including individualism, capitalism, consumerism, liberal welfare state and advanced liberalism) as being a central driver behind lifestyle drift as well as many of the principles and processes that play a significant role (10,25,41). Many researchers identified that neoliberalism had become a dominant influence across Canada, Australia, the UK as well as other European countries (10,13,31,33,41). Notably, only two studies included researchers from the United States (24,37) and neoliberalism was not discussed in these articles. Researchers described the role that neoliberalism plays in supporting government shifts toward a focus on supporting market competition, increasing privatization and decreasing regulation to promote economic growth along with a concurrent retreat from the provision of social supports (12,15,48). This orientation is combined with the notion that individuals must take responsibility for their own health and that this role is implicit in their civic participation (12,13,15,29,31). This notion has been instrumental in the pervasive emergence of lifestyle drift across health promotion spheres.
Neoliberalism operates in concert with the biomedical model (see below) to reinforce a focus on the individual as both approaches neglect to take environmental influences into account and prioritize the application of behaviourally focussed interventions (12,15,21,35,49). We will discuss how this translates into interventions focused on health behaviours within the following sub-theme.
Education as “the solution” and individual responsibilization
Integral to the concept of lifestyle drift is the practice of placing responsibility on the individual to change their behaviour and a belief that the main problem is that individuals are lacking sufficient health-related knowledge. Researchers have remarked that this approach presents an intuitive appeal (16). As noted by Baum (2011):
there is an inherent logic to the intention of social marketing campaigns... The idea of people wanting to live longer and healthier and so responding to lifestyle messages and adopting smoke-free, moderate alcohol, low-fat and sugar, and active lifestyles has a ring of truth to it. (10).
This principle and practice is, in part, based on the notion that individual behaviour is guided by rational logic, whereby individual health behaviour is conceived to be driven by rational choices that are based on information (38). Further, researchers maintain that this position is embedded within neoliberal perspectives as demonstrated by the orientation of the Tackling Obesity initiative:
Another aspect of the neoliberal discourses espoused by the Tackling Obesity policy paper is that it positions the public as informed and “rational” citizen-consumers who, if they can only harness more information and knowledge with respect to obesity and risk, will then act in the interests of their health and for the good of the state and its health care system. (15)
These beliefs underpin efforts focused on changing individual behaviour rather than examining how the environment can be transformed to support health (12). Using a case example of a community initiative to promote physical activity, researchers identified that this shift in responsibility, and therefore blame, can apply to both individual behaviour change, but also practitioner responsibility and that these strategies persist, regardless of the need to recognize that individuals may not have the means to take ownership (41):
Shifting responsibility, and ultimately individualising it, is of course an implicit aim of advanced liberal governance…. (p. 29) Almost inevitably a culture of blame shifting emerges as fingers are pointed at individuals, whether that be the manager of a service provider, or a sedentary resident.... Rather than offering adequate support, the initial subsidy was a strategy to ‘enlighten’ a low-SES population to support them to make ‘better choices’…While there may be some legitimacy to this argument in relation to more affluent populations, in this context it undermines the aim of promoting lifestyle modification in a severely deprived neighbourhood. (p. 32)
Economic drivers
As a central component of neoliberalism, the role of the economy was outlined by a large number of authors (11, 21, 30, 32, 35, 39, 40). Economic factors were closely intertwined with influence from industry as well as political ideologies that prioritize the market, however, the economy, itself, was described as playing a unique role. Economic growth is often prioritized over health and equity:
Public policy in general and welfare systems in particular mimic markets in the search for economic efficiency and higher productivity... Social life and relationships—the ethics of care—are secondary, and must adapt, to the work ethic and economic growth. (30)
As such, poor economic conditions diminished efforts focused on health in all policy initiatives (11) and influenced preferences to invest in low-cost health solutions (32).
Commercial determinants of health
Another factor that is closely related to neoliberalism and lifestyle drift is the commercial determinants of health. Researchers identified that lifestyle-focused interventions were a strategy that is often endorsed by the corporate sector (25,33) and that these strategies have been used to align industry with healthcare (48). Corporate involvement on institutional boards can also serve to maintain strategic focus on lifestyle factors (25). According to Godziewski (20), industry can exert disproportional influence in policy and program development by leveraging their access to significant resources and representing larger networks of corporate members. Finally, case examples were identified where governments avoided associating negative health impacts with industry influence:
… When [factors outside of individual choice] are hinted at, such as the role of food and drink manufacturers and marketers, the precise roles of these organizations in contributing to obesity are backgrounded or mitigated, being more likely to be presented positively on the rare occasions that they [are] mentioned explicitly (15).
Political processes
Political processes beyond the neoliberal ideological frame were also highlighted within a range of publications. For example Philips et al. (29) noted that policy movement on health equity issues is undermined by a variety of factors, including the high frequency of election cycles and the need for longer timelines, ineffective knowledge exchange between policy makers and researchers, challenges with intersectoral collaboration, lack of advocacy for social determinants of health, lack of consensus on effective solutions, influences from the medical profession and preference to invest in healthcare.
Godziewski (20) stresses that policy solutions that maintain the status quo receive preference and that policymakers are less receptive to research evidence that is not reported in “normatively neutral” language. Finally, challenges arise as efforts focused on social determinants of health must span government departments (21,35), while there is a preference to address issues that can be situated easily within one department (21). Further, key actors are often situated within government structures “that are subject to strict political direction and control, and have little direct influence on broader social determinants of health” (35).
Biomedical model
The biomedical model featured as a key issue across many of the included papers (19-21,23,25,29,33,34,36,40). Schrecker (35) describes how medical disciplines and what they privilege as evidence, supports the dismissal of recommendations to promote health equity:
[The contrast between Canadian individualism in health promotion and the] WHO recommendations: to “tackle the inequitable distribution of power, money, and resources.”… may also reflect protagonists’ training in such disciplines as medicine, nursing or epidemiology, which are (with rare exceptions) relentlessly focused on the individual patient or client, and on micro-level interventions that address just one aspect of daily life, with the randomized controlled trial as the gold standard. (p. 54-55)
This medicalization was recognized as affecting efforts focused on reducing obesity (20), people with disabilities (21), Indigenous peoples (19,50), pain management (24), men’s health (25), children and youth (29), heart disease (33), and the general population (35,37,40,41,49).
Preference to focus on healthcare or downstream interventions
The critical influence of the biomedical model is translated into a near singular focus on the healthcare system and dismissal of the potential of health promotion opportunities within other contexts (21,50,51). This practice also fails to recognize Indigenous conceptions of wellbeing or to address the holistic needs of Indigenous communities (50). Similarly, the biomedical model perceives individuals with disabilities from a deficit lens and serves to intensify focus on health services, rather than structural determinants (21). Several researchers drew attention to the fact that the health promotion policy was often primarily focused on health care or clinical populations (29,49). This is exemplified even by intersectoral efforts that are intended to create more comprehensive impacts on health, but often replicate medical and behavioural approaches that do not influence social determinants of health (12).
Proposed mitigation strategies
Among a range of proposed mitigation strategies, the following were more commonly recommended: 1) support participation from priority populations , 2) apply health in all policies approaches, 3) apply proportional universalism, 4) apply flexible leadership approaches, 5) draw lessons learned from successful case examples, 6) apply place-based local approaches, 7) coordinate national/federal and provincial/state support with local initiatives, 8) invest in the early years 9) support intersectoral partnership and 10) raise awareness about evidence for strategies focused on the social determinants of health. We have itemized the recommendations presented by the authors of the literature reviewed and presented them in Table 2. Of note, there were also many recommendations provided by researchers regarding addressing gaps and for future research studies that could also contribute to supporting an increased focus on social determinants, but we included them in a separate category and these are not included in this manuscript.
The two recommendations that were most commonly endorsed were to support inclusion of priority populations and to apply health in all policies approaches. Health in all policies was mentioned in 8 publications as a viable way of moving forward in addressing the social determinants of health. This approach has been described as: a public policy agenda that … aims to mainstream health equity, protection and promotion, across policy areas… Rather than being a policy, [health in all policy] represents a ‘way of working’, a policy agenda which embodies a normative vision for a society in which wellbeing and social justice is a central objective (20).
Finally, supporting participation of priority populations was identified as a recommendation within ten of the publications. These strategies ranged from including the voices of priority populations in governance (33), collaboration with patients and co-creation with children and youth (32), community empowerment (16,30,39), consultation with people with disabilities (21), partnership with Indigenous communities (19), partnership with citizen groups (11), giving disadvantaged citizens a voice (13) and building trust with residents (31).