Health literacy is the ability to access, understand, appraise, and apply health information[1]. Appraisal is the ability to evaluate information, and application refers to the ability to make informed decisions. Health literacy can help people to become more empowered in relation to healthcare, disease prevention, and health promotion. The European Health Literacy Survey Questionnaire[2] has been used around the world [3] and in Japan[4–12] to measure comprehensive health literacy. Health literacy in Japan is associated with health status and appropriate health behaviors in the general population; with social activity, exercise habits, and quality of life in patients; and with a lower risk of atherosclerosis and lower frailty in elderly people.
However, in 2015, it was reported that comprehensive health literacy scores in Japan were lower than in Europe[4], and similar to the health literacy scores of six other Asian countries[13]. A comparison of health literacy in Europe and Japan showed that a higher percentage of respondents in Japan rated as “difficult” items related to evaluating information and decision making. Health literacy is ultimately about the ability to make informed decisions, and requires the identification of quality information.
One reason for the low health literacy in Japan is the lack of reliable, easy-to-understand public websites, and the lack of a standard information source that people can access to obtain information rapidly. One report comparing the quality of cancer information on the Internet in the USA and Japan found that US information was better because it was mainly provided by non-profit organizations and public institutions[14]. Another study in Japan found that the percentage of harmful information was higher than that of reliable information on Internet sites providing information about cancer treatment[15]. In Japan, there is no reliable and comprehensive website comparable to MedlinePlus (US National Library of Medicine), as Japan has neither a National Institute of Health nor a National Library of Medicine.
The most common health information resources for Japanese people are television and radio (77.5%), the Internet (74.6%), and newspapers (60.0%), and these resources are trusted by 70.5%, 55.6%, and 76.2% of respondents, respectively[16]. This high level of trust in mass media such as newspapers and television, and low trust in the Internet, is a characteristic of Japan that is not limited to health information. According to the World Values Survey, trust in newspapers and television is approximately 60–70% in Japan, compared with approximately 10–40% in Western countries[17]. However, another survey showed that trust in the Internet was lowest in Japan (51%), compared with 74% overall in the 25 countries and regions surveyed[18]. Information access is changing, and many people now independently search for reliable information using the Internet. However, perhaps because it is difficult to obtain reliable information from the Internet, people in Japan tend to rely on information from the mass media, which is less reliable than in other countries. This pattern may hinder people from evaluating information for themselves and making decisions based on this information.
It is also possible that the type of education provided in Japan (from childhood onwards) affects the development of information-evaluation abilities. Although Japanese people are able to obtain and understand information, they are less able to evaluate it or make decisions; this is because Japanese education does not aim to develop the latter abilities. Only in the last few years has the ability to evaluate information and make decisions been included as a major pillar in the national curriculum guidelines for elementary through high school[19].
There are clear cultural differences in decision making and the environment that enables it. In a comparison of Japanese and Australian university students, Japanese students expressed lower self-esteem in decision making, higher stress in decision making, and tended to make decisions impatiently and incorrectly without considering other options, or to avoid decision making, rather than thinking a problem through and deciding for themselves[20]. Similarly, in a study comparing university students in Japan and Australia, the USA, New Zealand, Hong Kong, and Taiwan, Japanese students had the lowest self-esteem regarding decision making and tended to be the most avoidant and impulsive[21]. It has been pointed out that this may reflect the difference between Western culture, which promotes individual decision making, and Japanese culture, which values group harmony. Furthermore, a study comparing the decision-making styles of business leaders in Japan, the USA, and China found that in Japan, gathering data and carefully analyzing many options was the least common style, and focusing on intuition and relationships rather than data was the most common style[22].
The ability to make decisions may also be affected by whether or not one has freedom of choice. The World Values Survey contains the item “How much freedom of choice and control you feel you have over the way your life turns out,” which respondents rate on a scale of one to ten. In terms of average score on this item, Japan scored 77th out of 79 countries and regions[17]. This may indicate that Japanese people feel they have insufficient options, insufficient information to make a decision, or lack the skills to make an informed decision.
So what information-evaluation and decision-making skills are needed to make appropriate informed decisions? Many university library websites worldwide have long published methods for evaluating information resources and websites. These methods involve tests and guidelines for judging the quality of information sources. Some of the most widely used are the CRAP (currency, reliability, authority, and purpose) [23] and CRAAP (currency, relevance, authority, accuracy, and purpose) tests[24]. In addition, there are five criteria (accuracy, authority, objectivity, currency, and coverage; abbreviated as AAOCC)[25–27] that include, and are very similar to, the criteria of these tests.
These five criteria can be defined as follows. Accuracy (or reliability) is whether the information is reliable, whether it can be verified by other sources, and whether it is clear what the original sources are and whether they contain sufficient evidence. Authority means that the identity and qualifications of the author or person providing the information are clear. Objectivity (or purpose) refers to whether the information is free from bias, why it is provided, and whether it is biased for advertising or commercial purposes. Currency means that the accuracy of the information source depends on when the information was created and how often it is updated. For topics such as science and medicine, it is particularly important that the information is current. Coverage (or relevance) is the extent to which the information covers what you want to know, whether it is broad in scope or specialized, and how it differs from other information. To determine this, it is necessary to compare the information with other information and clarify the differences, rather than making a judgment based on that information alone. Thus, it is important that people have the skills to identify and confirm these five criteria, so that information can be properly evaluated and reliable information can be used.
Different people make decisions in different ways. There are many studies on the psychology of decision-making styles, and several measurement scales have been developed[28, 29]. Two major decision-making styles have been identified: the rational style and the intuitive style. Consistent with previous studies, Hamilton et al. defined the characteristics of the rational style as a thorough search for information and a systematic evaluation of all choices and potential alternatives, and defined the characteristics of the intuitive style as the use of a quick decision-making process that is primarily based on hunches and feelings[29]. The rational style scale includes the evaluation of information, such as thorough information gathering and investigation of the facts, and thinking carefully about pros and cons or benefits and risks to explore all options and evaluate alternatives. A rational style is needed for informed decision making, which is the process of evaluating information (e.g., evidence and data) and options.
In the fields of business and health, individuals are required to frequently make decisions. In these areas, decision making is a process; better decision making requires the steps of generating options, comparing the pros and cons of the options, and then making a decision[30].
The decision-making process has become integral to the research and practice of informed and shared decision making (SDM) in the field of health[31]. According to a systematic review of SDM, its essential elements are presentation of options, discussion of pros/cons, and patient values/preferences[32]. This reflects the critical role in evidence-based medicine of patients’ values and preferences in decision making[33]. Similarly, patient-centered care takes into account the preferences, needs, and values of each patient, and ensures that the patient’s values guide all clinical decisions[34]. Evidence-based medicine is an essential prerequisite of SDM[35]; as Barry has noted, SDM is the pinnacle of patient-centered care[36].
A US national study to assess the SDM process developed a scale to assess four fundamental aspects (discussion of options, pros, cons, and preferences) that reflect the widely accepted definition of SDM[37, 38]. According to the Ottawa Decision Support Framework, a theory of decisional support for difficult decisions, to improve the quality of decision making, it is necessary to make choices based on what is most important in the option pros and cons[39]. Decision aids (DA) are tools that support decision making, and help people to determine the pros and cons of options and to identify their importance. Such a decision-making process leads to effective decision making; a feeling that the decision is informed, value-based, likely to be implemented; and satisfaction with the decision[40]. Recent research indicates that SDM and DA play an important role in decision making in Japan[41–44].
Effective decision making based on quality information requires the skills to engage in the process of clarifying and evaluating the four aspects of options, pros, cons, and values/preferences. Clarification of the association between health literacy and the skills to appropriately evaluate the credibility of information and make decisions about various types of information (not necessarily limited to health information) would inform strategies to improve health literacy. Therefore, the objectives of this study were to investigate the following issues using a nationwide survey in Japan:
1) When obtaining information, to what extent do people appropriately evaluate whether the information is reliable, and when making decisions, to what extent do they seek out available options and compare pros and cons based on their own values?
2) How strongly are these skills associated with health literacy and demographic characteristics?
3) What opportunities are available to learn these skills?