It has been observed that the development of Natural Gas in the form of Piped Natural Gas for household sector &Compressed Natural Gas for transport and industrial sector is a part of City Gas Distribution in India is in evolving stage. Before the establishment of Petroleum and Natural Gas Regulatory Board, the sector was not so structured & directional. Later on, the safety practices of natural gas business were looked into and guidelines were framed.How the strategic marketing of natural gas is done in the form of Piped Natural Gas for household sector &Compressed Natural Gas which is getting influenced by product supply , pricing mechanism as per demand , place with infrastructure and promotion using innovation & technologyis also discussed in this paper.
This paper tries to find out the marketing strategies required to make use of natural gas as substitute to all alternative energy like coal, petrol & diesel and renewable energy like solar & wind energy available in India and particularly at Aburoad market. The result obtained on the basis of qualitative and quantitative survey indicate that as the natural gas market in India is not so matured and also there is no natural gas market Aburoad. Also the increasing pricing of alternative energy and insufficient availability of renewable energy is paving the path for higher natural gas demand and consumption which is envisaged in future perspective.The results indicate that Infrastructure &Demand are exerting stronger influence than Supply &Technology on Natural gas business at Aburoad . It means that the management needs to take steps to build up the Infrastructure &ensure Demand for strategic marketing of natural gas as compared to alternative and renewable energy.
Considering the climate change and for improving the living standard of the resident in the pollution free environment , it is very much important to proliferate the natural gas market and other renewable energy as compared to alternative energy