This paper focusses on effect of flat wire electrode on gas metal arc welding (FW-GMAW) inline during the process to improve quality of weld bead. Since the flat wire electrode perimeter has enlarged, the turbulence of the molten droplet characteristics is altered due to the effect of electromagnetic force. To bring out, butt joint welding are proven with use of the flat wire electrode. The experimental results indicated that, the flat wire electrode and their orientations are significantly factors to improve the weld bead dimensions, due to the increased in steady state temperature and heat density. The end result also evident that the depth-to-width (D/W) ratio was improved on an average by 7.7 % than regular wire electrode used in GMAW. To validate, a comprehensive numerical model was developed, the result confirmed that the initial arc and steady state temperature are high for FW-GMAW. In addition, improvements in metallurgical and mechanical properties are discussed in this paper.